Yankho lachangu: mulu womwe uli wofunika ndi waufupi: pulogalamu yowunikira, nsanja ya imelo/SMS, pulogalamu ya SEO, ndipo — kutengera mtundu wanu — zolembetsa, desiki yothandizira, kugulitsa zinthu, ndi kukhulupirika. Onjezani atatu aulere a Shopify (Kusaka & Kupeza, Kuyenda, Imelo) ndipo masitolo ambiri ali ndi zida zonse pa mapulogalamu 4–7. Pulogalamu iliyonse yoposa ntchito yotchulidwa ndi ndalama zolipirira pamwezi kuphatikiza msonkho wa liwiro womwe ungatheke. Kuulula: timapanga imodzi mwa mapulogalamu pansipa ndikunena komwe ikuwonekera.

Kusakatula mapulogalamu mu App-store ndi chizolowezi; kudzipereka kwa app-stack ndi chisankho cha malire. Mndandandawu umakonzedwa malinga ndi ntchito - khazikitsani ntchito yomwe muli nayo, dumphani gulu lomwe simuli nalo.

Ndemanga ndi umboni wa anthu — pafupifupi padziko lonse lapansi

Judge.me ndiye chisankho cha mtengo wapatali (gawo laulere, maimelo opempha ndemanga, schema ya nyenyezi), Loox katswiri wowunikira zithunzi, Okendo chisankho chapamwamba. Chilichonse chomwe mungasankhe, onetsetsani kuti chikuwonetsa deta yolondola yowunikira - nyenyezizo muzotsatira zosaka ndi zotsatira zabwino zomwe masitolo ambiri amapeza kwaulere ndipo mapulogalamu ena owunikira amasweka ndi chizindikiro chosavomerezeka.

Imelo ndi SMS — njira yomwe mwini wake ndi

Klaviyo ndiye gulu lokhazikika pazifukwa zina (kugawa magawo, kuyenda, kuzama kwa deta ya Shopify); Omnisend imachita 80% yotsika mtengo; Shopify Imelo ndi yabwino kwambiri pa voliyumu yotsika pamtengo wotsika pafupifupi zero. Ntchito yake ndi kulandiridwa/kusiyidwa/kuyenda pambuyo pogula - chilichonse mwa zitatuzi chimapereka; luso limakula ndi kukula kwa mndandanda.

Kuwonekera kwa SEO ndi AI — gulu lathu, kotero nayi mayeso, osati ndemanga

Timamanga RankEngine , choncho chepetsani mtengo wake ndikugwiritsa ntchito mayesowa kwa aliyense amene akufuna kuyikapo ntchito kuphatikiza yathu: iyenera kuyang'ana kabukhu konse, kugwiritsa ntchito kukonza kudzera mu API m'malo mongopereka mndandanda wa zochita, kutsimikizira kukonza kulikonse powerenganso sitolo yamoyo, ndikuphimba gawo lofufuzira la AI — llms.txt, schema, AI-crawler access, AI-mention tracking — popeza kuchuluka kwa zinthu zomwe zapezeka tsopano zikuchitika mkati mwa ChatGPT ndi anzanu. Pali magawo aulere ( omwe akuphatikizidwa ); kufananiza kwa gulu lonse kumatchula mpikisano moona mtima.

Kulembetsa - ngati mukugulitsa zinthu zogwiritsidwa ntchito

Ponena za khofi, zowonjezera, zodzoladzola, chakudya cha ziweto: ndalama zolembetsa ndizosiyana pakati pa sitolo ndi bizinesi. RecurX (yomwe imapanga chimodzimodzi ndi RankEngine - yolembedwa moyenerera) imayang'anira zolembetsa za Shopify; Recharge ndiye amene amagwira ntchito pamitengo yokwera; ma API olembetsa a Shopify amatanthauza kuti mapulogalamu amakono amapewa ma hacks akale a checkout. Kuwunika: churn tooling (pause/skip/swap beats cancel) ndikofunikira kwambiri kuposa kulembetsa polish.

Thandizo — likafunika kuchuluka kwa voliyumu

Pansi pa matikiti 10 patsiku, bokosi lolowera lomwe limagawidwa ndi labwino. Pamwamba pake: Gorgias (yochokera kumalonda, yoyitanitsa mkati mwa matikiti) kapena Zendesk (yolemera, yodziwika bwino). Ntchitoyi ndi kuyankha komwe kasitomala ali (imelo, macheza, malo ochezera) kuchokera pazenera limodzi ndi zomwe zili mu dongosolo.

AOV: kukweza, ma bundle — kuyezedwa, osati kuganiziridwa

Kugulanso , Bold Upsell , ndi mapulogalamu a bundle zimakweza mtengo wapakati wa oda pamene zoperekazo zili zofunikadi, ndipo zimakwiyitsa ngati sizili choncho. Ikani ndi dongosolo loyezera: AOV isanayambe, AOV itatha, chotsani popanda kugwedezeka ngati phokoso la delta.

Zitatu zaulere za Shopify

Kusaka & Kupeza (kusaka kwa sitolo + zosefera), Kuyenda (zodziwikiratu — ma tag VIP, kuyika chizindikiro pa maoda oopsa), Imelo ya Shopify (pamwambapa). Palibe mtengo, chipani choyamba, palibe kufalikira kwa zilembo — funsani musanagule chipani chachitatu.

Chilango chomwe chimasunga thunthu lalifupi

Kotala lililonse, funsani pulogalamu iliyonse kuti ikupatseni risiti: ndalama zomwe zapezeka kapena maola omwe mwasunga, ndi dzina. Chotsani zomwe zili chete ndikuwona ngati zayeretsa khodi yawo yamutu - ma script tag otsala kuchokera ku mapulogalamu omwe adachoka ndi njira yodziwira liwiro . Ndipo yesani mapulogalamu a storefront-script poyerekeza ndi mapulogalamu a admin/API: omalizawa amagwira ntchito yawo popanda kulipira chilichonse patsamba. Mulu waufupi wa mapulogalamu otsimikizika umaposa chizolowezi chogula zinthu mu store pa liwiro, malire, ndi nzeru - mfundo yomweyi yosatsimikizika yomwe imadutsa china chilichonse mu SEO ya sitolo .