Igisubizo cyihuse: umubare w'ingenzi ni mugufi: porogaramu yo gusuzuma, urubuga rwa imeri/SMS, porogaramu ya SEO, na — bitewe n'icyitegererezo cyawe — kwiyandikisha, serivisi y'ubufasha, kugurisha byinshi, no kwizerwa. Ongeraho ubwoko butatu bwa Shopify ku buntu (Gushakisha no Kuvumbura, Inzira, Imeri) kandi amaduka menshi afite ibikoresho byuzuye kuri porogaramu 4–7. Porogaramu yose irenze akazi kitiriwe ni amafaranga yishyurwa buri kwezi hamwe n'umusoro ku muvuduko ushobora kubaho. Gutangaza: twubaka imwe muri porogaramu ziri hepfo kandi tukavuga aho igaragara.

Gushakisha porogaramu kuri porogaramu ni ibintu bikunze kubaho; kwitwara neza kuri porogaramu ni icyemezo cy'ibanga. Uru rutonde rutegurwa hakurikijwe akazi — shyiramo akazi ufite, usimbuke icyiciro udafite.

Isuzuma n'ibimenyetso by'imibereho - hafi ya byose

Judge.me niyo ihitamo ry'agaciro (urwego rw'ubuntu, ubutumwa bwa emails bwo gusaba gusuzuma, igishushanyo mbonera cy'inyenyeri), Loox inzobere mu gusuzuma amafoto, Okendo niyo ihitamo ry'ingenzi. Icyo wahisemo cyose, genzura ko gitanga amakuru yemewe y'isuzuma - izo nyenyeri mu bisubizo by'ishakisha ni umusaruro mwiza amaduka menshi yungukira ku buntu kandi zimwe muri porogaramu zo gusuzuma zicika nta gaciro zifite.

Imeri na SMS — umuyoboro nyir'izina

Klaviyo ni icyiciro gisanzwe kubera impamvu (gutandukanya, gukoresha amakuru, uburebure bw'amakuru ya Shopify); Omnisend igura 80% byayo ihendutse; Imeli ya Shopify ni nziza cyane ku ijwi rito ku giciro hafi ya zeru. Akazi ni ukwakira/gusiga/gukoresha amakuru atatu nyuma yo kugura - kimwe muri bitatu kirayitanga; ubuhanga bukura uko urutonde rungana.

Kugaragara kwa SEO na AI — icyiciro cyacu, dore ikizamini, ntabwo ari igitekerezo

Twubaka RankEngine , bityo rero gabanya agaciro k'ibi bizamini kandi dukoreshe iki kizamini ku mukandida uwo ari we wese harimo n'uwacu: kigomba kugenzura kataloge yose, gikore ibikosorwa binyuze muri API aho gushyira urutonde rw'ibyo gukora, kugenzura buri gikoso cyongeye gusoma ububiko bwa Live, kandi kigapfukirana urwego rwa AI-search - llms.txt, schema, AI-crawler access, AI-mention tracking - kubera ko igice kinini cy'ibicuruzwa bivumburwa ubu biba muri ChatGPT n'inshuti. Hari inzego z'ubuntu ( harimo n'izacu ); igereranya ryuzuye ry'icyiciro rigaragaza abarushanwa mu by'ukuri.

Kwiyandikisha — niba ugurisha ibintu bikoreshwa

Ku ikawa, inyongeramusaruro, amavuta yo kwisiga, ibiryo by'amatungo: amafaranga yinjira mu kwiyandikisha ni itandukaniro riri hagati y'iduka n'ubucuruzi. RecurX (ikora kimwe na RankEngine - yagaragajwe hakurikijwe ibi bikurikira) ikora kwiyandikisha kwa Shopify; Recharge ni yo ikoreshwa ku giciro cyo hejuru; API zo kwiyandikisha za Shopify bivuze ko porogaramu zigezweho zirinda amayeri yo kwishyura. Isuzuma: gukoresha churn (guhagarara/gusimbuka/guhindura imyitozo ngororamubiri) ni ikintu cy'ingenzi kuruta gukoresha polish yo kwiyandikisha.

Inkunga — iyo umubare wayo ubisabye

Munsi y'amatike 10 ku munsi, agasanduku k'ubutumwa gahuriweho ni nta kibazo. Hejuru yabyo: Gorgias (ikomoka mu bucuruzi, ibikorwa byo gutumiza mu matike) cyangwa Zendesk (iremereye, ikoreshwa na bose). Akazi ni ugusubiza aho umukiriya ari (imeri, ikiganiro, nkoranyambaga) ukoresheje ecran imwe ifite aho amabwiriza aherereye.

AOV: kugurisha hejuru, gukusanya - byapimwe, ntabwo byitezweho

Porogaramu zo kongera kugura , Bold Upsell , na bundle byongera agaciro k'impapuro zo gutumiza iyo ibyo bitangwa ari ngombwa koko, kandi bikababaza iyo bitari ngombwa. Shyiramo ukoresheje gahunda yo gupima: AOV mbere, AOV nyuma, gukuramo nta mpungenge niba delta ari urusaku.

Shopify ifite ibikoresho bitatu by'ubuntu

Gushakisha no Kubona (gushakisha imbere y'iduka + filters), Flow (kwikora - tag VIPs, garagaza ibyo watumije bishobora gutera ibyago), Shopify Imeli (hejuru). Nta kiguzi na kimwe, nta muntu wa mbere, nta nyandiko nyinshi - ubisaba mbere yo kugura undi muntu.

Inyigisho ituma umubare w'abantu ugabanuka

Buri gihembwe, saba buri porogaramu inyemezabwishyu zayo: amafaranga yinjijwe cyangwa amasaha yazigamwe, ukurikije izina. Kuramo izidasobanutse hanyuma urebe ko zasukuye kode yazo y'insanganyamatsiko - tagi za script zisigaye muri porogaramu zapfuye ni uburyo busanzwe bwo kubura umuvuduko . Kandi upime porogaramu za store-script ugereranije na porogaramu za admin/API: izi za nyuma zikora akazi kazo zidashyizeho imitwaro kuri buri paji. Urutonde rugufi rwa porogaramu zemejwe rurenze akamenyero ko guhaha muri porogaramu ku muvuduko, inyungu, n'ubwenge - ihame rimwe ritagenzurwa rinyura mu bindi byose muri SEO y'iduka .