What is link reclamation?

Recovering link equity you have already earned but are not receiving: backlinks pointing at pages that now 404, links lost when a URL changed, and brand mentions that never included a link. It is the cheapest link building that exists because the hard part — someone deciding to reference you — already happened; you are just repairing the plumbing.

Why is link reclamation better ROI than building new links?

New links require convincing a stranger to cite you — low hit rates, real outreach cost. Reclamation starts from links that already exist: redirecting a dead URL recovers its inbound equity with zero outreach, and asking someone who already mentioned your brand to add a link converts at far higher rates than cold pitching. Same benefit, fraction of the effort.

How do I find unlinked brand mentions?

Search your brand name (and product names, founder name, misspellings) in Google with -site:yourdomain.com, plus a mention-monitoring tool if you want alerts. Every article that names you without linking is a warm outreach target: a short, friendly note asking for the link converts well because the author already chose to mention you.

Does redirecting a dead page really recover its link value?

Substantially, yes — Google has said 301s pass PageRank, and a redirect to a closely relevant page preserves most of the equity. Redirecting everything to the homepage works poorly (treated as a soft 404 when irrelevant); match each dead URL to its nearest living equivalent instead.

Taiala

Toe Fa'aleleia o So'otaga: Toe Fa'aleleia So'otaga ua Uma Ona E Maua

Q: How do I find backlinks pointing to broken pages on my site?

Two free routes: Search Console → Links → Top linked pages, cross-checked against which of those URLs still resolve; or a free-tier backlink checker (Ahrefs/Moz/Semrush) filtered to 404 targets — Ahrefs calls it "Best by links" with a 404 filter. Every 404 with referring domains is equity leaking; a 301 redirect to the closest live page recovers it.

Lomia Aokuso 2, 2026 · 7 minute le faitauga

Tali vave: o le toe fa'aleleia o feso'ota'iga e toe fa'afo'i mai ai le tutusa o feso'ota'iga ua e maua i ni gaioiga se tolu — 301-redirect URLs ua le toe aoga ae o lo'o iai pea backlinks o lo'o fa'asino i ai, fa'asa'o pe sui tulaga ua motusia i fafo lea na siitia ai au anotusi, ma liua ni fa'asino igoa e le'i feso'ota'i i ni feso'ota'iga ma se fesili fa'auo. O le galuega feso'ota'iga sili ona maualuga le ROI e maua aua ua uma ona tupu le vaega faigata (maua o le fa'asinomaga).

Mo se 'upega tafaʻilagi ua silia ma le tausaga o iai — aemaise lava mo faleoloa, lea e litaea ai oloa ma suia pea lava pea taulimaga — e toetoe lava o taimi uma e tafe mai ai tupe mama e ala i 404s ma taʻua e leʻi fesoʻotaʻi. O le toe maua mai e alu ai se aoauli ma e leai se tomai faʻalauiloa. O le faiga, i le faasologa o le totogi:

1. Toe fa'asino itulau ua le toe aoga ae o lo'o iai pea ni backlinks

O URL uma i lau 'upega tafaʻilagi na maua ai fesoʻotaʻiga ma ua toe faʻafoʻi mai nei le 404 o se faʻaletonu o le pule. O le mauaina fua o ia mea:

Search Console → Links → Itūlau pito i luga ua feso'ota'i. Auina atu i fafo le lisi, siaki po'o fea URL o lo'o fo'ia pea. So'o se 404ing ma so'otaga i fafo o se sini lea.
So'o se vaega e leai se totogi o le siakiina o backlinks (Ahrefs, Moz, Semrush): fa'amama itulau e sili ona feso'ota'i i lau 'upega tafa'ilagi e ala i le HTTP status 404. O le ta'iala mo le sailia o backlinks e aofia ai le ala sa'o o meafaigaluega ta'itasi.

Mo URL uma e le toe fa'aaogaina ae ua feso'ota'i, lafo se 301 redirect i le URL e sili ona lata mai - le oloa sui, le tusiga e sosoo ai, le aoina matua. Ae le o le itulau autu: o redirects tetele o le itulau autu e taulimaina o ni 404 vaivai ma e le tele se mea e pasia. I luga o le Shopify o le galuega atoa e tu i le tasi lau ( taiala toe fa'aaogaina ), e aofia ai le fa'aulufaleina mai o le CSV tele mo le fa'amamaina o le fa'amaumauga pe a uma se toe fa'atulagaina.

O se fa'amatalaga e fa'atatau i le faleoloa e tatau ona siakiina: oloa ua litaea ae maua ai so'otaga i nusipepa po'o fonotaga . O le tapeina o se oloa e fa'aumatia ai lana URL i se auala filemu; afai e iai ni so'otaga e ulufale mai, toe fa'asino lana 'au'aunaga i le sui po'o lana aoina a'o le'i mou atu le tupe maua.

2. Liliu fa'amatalaga e le'i feso'ota'i i ai e uiga i le ituaiga

Na tusia e se tasi e uiga ia te oe ae le'i fa'afeso'ota'i - o lo'o iai le upusii, ae leai le auala kiliki. Sailia i latou:

Google lau fa'ailoga, igoa o oloa, ma le fa'avae fa'atasi ai ma le fa'aopoopoga -site:yourdomain.com ; savali i itulau muamua o i'uga.
Fa'atulaga se fa'ailo e leai se totogi mo ni fa'amatalaga (Google Alerts pe a ma le itiiti ifo) ina ia otometi lava ona fa'aalia mai ni fa'amatalaga i le lumana'i.

O le fa'afeso'ota'iga o le imeli sili ona faigofie i le SEO auā ua uma ona filifili le tusitala e ta'ua oe: fa'afetai atu ia i latou, ofo atu se fa'aopoopoga aoga fa'apitoa ("afai e aoga, o le meafaigaluega fua lava ia o lo'o i le..."), ma fesili sa'o mo le so'otaga. E le mana'omia ni fa'ata'ita'iga o fa'ata'ita'iga - e lua fuaiupu mai se tagata moni e sili atu nai lo le otometi iinei.

3. Toe faaleleia sootaga o anotusi ua siitia

A e toe fa'atulagaina — toe fa'afouina o blog, toe fa'aigoaina o aoina, suiga o igoa ole 'upega tafa'ilagi — e fa'aauau pea ona fa'asino atu so'otaga i fafo i auala tuai. O le fofo e tutusa lava ma le mataupu 301 e pei o le la'asaga 1, fa'atasi ai ma le tasi masani e fai ma sui: aua ne'i toe fa'aigoaina se URL o lo'o i ai so'otaga e aunoa ma le lafoina o lana toe fa'asino i le taimi lava e tasi. O le lisi siaki fa'apitoa e fa'aofi ai lenei mea i le fa'agasologa o suiga ina ia taofia ai le toe fa'aleleia mai le avea ma se fa'amamāina fa'aletausaga ma avea ma se mea e le tupu.

Ia avea o se taamilosaga nai lo se galuega faatino

E pala le toe fa'aleleia ma avea ma se fa'amaumauga tuai ona e leai se tasi e mata'ituina ia fa'aletonu. O le lomiga fa'alemasina e sefulu minute e alu ai: siaki 404 fou o lo'o i ai ni 'upega tafa'ilagi e fa'asino i ai, siaki ni fa'amatalaga fou o fa'ailoga, lafo atu fa'asinomaga ma fesili e lua fuaiupu. E fa'aautomatika e RankEngine le vaega e iloa ai faleoloa Shopify - e mata'ituina ai backlinks , fa'ailoga 404 o feoa'iga moni, ma pulea fa'asinomaga e ala i le Shopify API - e na'o le imeli a le tagata e tusi ai. Fa'atasi ai ma le tusi ta'iala mo le fausiaina o so'otaga fou i luga o le upega tafa'ilagi, o le toe fa'aleleia o le fola lea e fa'ateleina ai taumafaiga a isi pulega nai lo le fa'aletonu.

Fesili e masani ona fesiligia

O le ā le toe fa'aleleia o so'otaga?

Toe maua mai o le tutusa o sootaga ua uma ona e maua ae e te le'i mauaina: o sootaga i tua o lo'o fa'asino i itulau ua 404 nei, o sootaga ua leiloa ina ua suia se URL, ma fa'amatalaga o le fa'ailoga e le'i aofia ai se sootaga. O le fausiaina o sootaga sili ona taugofie lea e iai ona o le vaega faigata - o se tasi ua filifili e fa'asino ia te oe - ua uma ona tupu; o lo'o e toe fa'aleleia paipa.

Aiseā e sili atu ai le ROI o le toe fa'aleleia o so'otaga nai lo le fausiaina o so'otaga fou?

E manaʻomia e soʻotaga fou ona faʻatalitonuina se tagata ese e taʻua oe - maualalo le aofaʻi o tagata na aʻafia, tau moni o le aapa atu. E amata le toe faʻaleleia mai soʻotaga ua uma ona iai: o le toe faʻasinoina o se URL ua mate e toe maua ai lona tupe maua e aunoa ma se aapa atu, ma o le fesili atu i se tasi ua uma ona taʻua lau faʻailoga e faʻaopoopo se soʻotaga e liua i ni fua faatatau maualuga atu nai lo le faʻasalalauina o oe i fafo. O le aoga tutusa, o se vaega itiiti o le taumafaiga.

E faʻapefea ona ou mauaina ni backlinks o loʻo faʻasino i itulau ua malepe i laʻu 'upega tafaʻilagi?

E lua auala e leai se totogi: Search Console → Links → Top links islands, cross-checked against or whose URLs still resolved; or a free-tier backlink checker (Ahrefs/Moz/Semrush) filtered to 404 targets — Ahrefs ta'ua o le "Best by links" faatasi ai ma se 404 filter. O 404 uma e iai domains faasino e tafe mai ai tupe mama; o le 301 redirect i le itulau ola e sili ona lata ane e toe maua mai ai.

E fa'apefea ona ou maua ni fa'asino igoa e le'i feso'ota'i?

Saili lau igoa fa'ailoga (ma igoa o oloa, igoa o le fa'avae, sipelaga sese) i le Google i le -site:yourdomain.com, fa'atasi ai ma se meafaigaluega e mata'ituina ai le ta'ua pe afai e te mana'o i ni fa'ailo. O tusiga uma e ta'ua oe e aunoa ma se feso'ota'iga o se sini fa'alaua'itele e aapa atu i ai: o se fa'amatalaga pu'upu'u ma fa'auo e talosagaina ai le feso'ota'iga e liua lelei aua ua uma ona filifili le tusitala e ta'ua oe.

Pe o le toe fa'asinoina o se itulau ua mate e toe maua moni ai lona taua o le so'otaga?

Ioe, e moni lava — ua fai mai Google o 301s e pasia le PageRank, ma o le toe fa'asino atu i se itulau e feso'ota'i vavalalata e fa'asaoina ai le tele o tupe maua. O le toe fa'asinoina o mea uma i le itulau autu e le lelei le aoga (e pei o se soft 404 pe a le talafeagai); fa'afetaui URL ta'itasi ua mate i lona tutusa ola e lata ane.

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