Whakautu tere: he poto noa te puranga e hira ana: he taupānga arotake, he tūāpapa īmēra/SMS, he taupānga SEO, ā, — i runga i tō tauira — ngā ohaurunga, te tari āwhina, ngā hokonga ake, me te pono. Tāpirihia te tokotoru kore utu a Shopify (Rapu me te Kitea, Rere, Īmēra) ā, he maha ngā toa e rite ana ki te 4–7 taupānga. Ko ia taupānga i tua atu i tētahi mahi kua whakaingoatia he utu ia marama me te taake tere pea. Whakakitenga: ka hangaia e mātou tētahi o ngā taupānga i raro nei, ā, ka kīia te wāhi e puta mai ai.

He mahi whakangahau te tirotiro i te toa taupānga; he whakatau taha te whakahaere i te puranga taupānga. Kua whakaritea tēnei rārangi mā te mahi — tāuta mō te mahi kei a koe, pekehia te kāwai kāore i a koe.

Arotake me te taunakitanga pāpori — tata whānui

Ko Judge.me te whiringa utu nui (he taumata kore utu nui, he īmēra tono arotake, he kaupapa whetu), ko Loox te tohunga arotake whakaahua, ko Okendo te whiringa papai. Ahakoa te mea e whiriwhiria e koe, manatokohia kei te puta he raraunga hanganga arotake tika - ko aua whetu i roto i ngā hua rapu he hua whai rawa e whiwhi kore utu ana te nuinga o ngā toa, ā, ka pakaru ētahi taupānga arotake nā te tohu kore mana.

Īmēra me te Karere Tukutuku — te hongere rangatira

Ko Klaviyo te kāwai taunoa mō tētahi take (te wehewehenga, ngā rerenga, te hohonutanga o ngā raraunga Shopify); 80% te iti ake o te utu ka tukuna e Omnisend ; he pai rawa te Shopify Email mō te iti o te rahinga me te utu tata ki te kore. Ko te mahi ko te toru rerenga manaaki/whakarērea/muri i te hoko - ka tukuna e tētahi o ngā mea e toru; ka tipu haere te matatau me te rahi o te rārangi.

Te tirohanga SEO me te AI — ko tā mātou wāhanga, nō reira koinei te whakamātautau, ehara i te whakatairanga

Ka hangaia e mātou a RankEngine , nō reira ka whakahekehia te utu, ā, ka whakamahia tēnei whakamātautau ki tētahi kaitono tae atu ki tā mātou: me arotake te rārangi katoa, me tono whakatikatika mā te API kaua ki te tuku i tētahi rārangi mahi, me manatoko i ia whakatikatika mā te pānui anō i te toa ora, ā, ka hipoki i te paparanga rapu-AI — llms.txt, kaupapa, urunga ki te AI-crawler, aroturuki whakahua-AI — nā te mea kei te piki haere te wāhanga o te kitenga hua i roto i a ChatGPT me ōna hoa. Kei reira ngā taumata kore utu ( tae atu ki tā mātou ); ka whakahuatia ponotia te whakataetae e te whakatairite wāhanga katoa .

Ngā ohaurunga — mēnā kei te hoko koe i ngā taonga pau

Mō te kawhe, ngā tāpiringa, ngā mea whakapaipai, te kai mōkai: ko te moni whiwhi ohaurunga te rerekētanga i waenga i te toa me te pakihi. Ko RecurX (te kaihanga kotahi me RankEngine — kua tohua kia rite) e whakahaere ana i ngā ohaurunga taketake o Shopify; Ko Recharge te mea kei te wātea i ngā utu teitei ake; ko ngā API ohaurunga taketake a Shopify e tohu ana ka karohia e ngā taupānga hou ngā mahi tinihanga tirotiro tawhito. Ko te tuaka aromatawai: ko te taputapu churn (whakamutu/peke/whakawhiti i te whakakore) he mea nui ake i te whakahaere waitohu.

Tautoko — ina hiahiatia te rōrahi

Ki raro iho i te ~10 tīkiti ia rā, he pai te pouakaroto tiritahi. Kei runga ake: Gorgias (he mea hokohoko, he mahi ota i roto i ngā tīkiti) Zendesk rānei (he taumaha ake, he whānui ake). Ko te mahi he whakautu i te wāhi kei reira te kiritaki (īmēra, kōrerorero, pāpāho pāpori) mai i te mata kotahi me te horopaki ota.

AOV: ngā hokonga ake, ngā paihere — inehia, kāore i whakaarohia

Ka whakapiki ake ngā taupānga hoko-anō , Bold Upsell , me ngā taupānga pūpū i te uara ota toharite ina tino tika ngā tuku, ā, ka whakapataritari ina kāore. Tāutahia me te mahere ine: AOV i mua, AOV i muri, tangohia me te kore kare ā-roto mena he haruru te delta.

E toru ngā mea kore utu a Shopify

Rapu me te Kite (rapu toa + tātari), Rere (aunoatanga — tāpirihia ngā VIP, tohua ngā ota mōrearea), Īmēra Shopify (kei runga). Kore utu, tuatahi-rōpū, kāore he tuhinga pupuhi — keremehia i mua i te hokohoko tuatoru.

Te tikanga e pupuri ana i te puranga kia poto

Ia hauwhā, pātai atu ki ia taupānga mō āna moni whiwhi: te moni whiwhi i whakawhiwhia, ngā hāora rānei kua penapenahia, mā te ingoa. Tangohia ngā mea e kore e whakamahia, ā, tirohia mēnā kua horoia tā rātou waehere kaupapa — he turuturu tere noa ngā tohu tuhinga e toe ana mai i ngā taupānga kua wehea. Ā, paunatia ngā taupānga tuhinga toa ki ngā taupānga kaiwhakahaere/API: ka mahi ēnei taupānga me te kore e whakararu i ia uta whārangi. He iti noa ngā taupānga kua whakamātauhia, ka hinga i te tikanga hokohoko toa taupānga i runga i te tere, te tawhē, me te hinengaro pai — ko te kaupapa kotahi e rere ana i roto i ngā mea katoa i roto i te SEO toa .