What is included in technical SEO?

Everything that determines whether engines can fetch, render, understand, and trust your pages — as opposed to what the pages say. Six layers: indexability (can it be crawled and indexed), crawl clarity (canonicals, sitemaps, duplicates), rendering (does content exist in HTML), performance (Core Web Vitals), structured data (schema), and — new since 2024 — AI-crawler access (robots rules, llms.txt). Content earns rankings; technical SEO decides whether the content is even eligible.

What are the most important technical SEO checks?

In priority order: no accidental noindex on money pages, key pages return 200 and are in the sitemap, one self-referencing canonical per page, content present in raw HTML (not JavaScript-only), and HTTPS everywhere with clean redirects. An accidental noindex outranks every other issue in damage-per-byte — one meta tag can remove a page from Google entirely.

How often should I run a technical SEO audit?

A full pass quarterly, plus a targeted check after every risky event: theme or template change, replatform, app install that touches the head, bulk URL change, or domain move. Most catastrophic technical issues (noindex pushed to production, broken canonicals) ship during changes, not gradually — audit on change, monitor continuously.

Does technical SEO matter for AI search too?

More, if anything. AI crawlers (GPTBot, ClaudeBot, PerplexityBot) mostly do not render JavaScript, so content missing from raw HTML is invisible to them even when Google eventually renders it. They also read robots.txt, respect noindex conventions, and use schema for understanding. The same six layers apply, with a seventh addition: llms.txt and explicit AI-crawler allows.

Can I do a technical SEO audit for free?

The core, yes: Search Console covers indexing status, sitemaps, and Core Web Vitals; a Googlebot simulator shows what crawlers actually receive per URL; PageSpeed Insights measures performance; Google’s Rich Results Test validates schema. Paid crawlers add scale (every URL at once) rather than different information — and store-native tools add the fixing.

Aratohu

Rārangi Arowhai SEO Hangarau: 20 Arowhai i te Raupapa Matua

I whakaputaina i te 2 o Ākuhata, 2026 · 9 meneti te roa o te pānui

Whakautu tere: whakahaerehia ēnei tirotiro 20 i te raupapa paparanga — te āheinga taupū tuatahi (kotahi te koretaupū tūpono e nui ake ana i ngā mea katoa), kātahi ka mārama te ngokingoki, te whakaputa, te mahi, te raraunga hanganga, me te paparanga ngokingoki-AI. Kei ia tirotiro i raro nei he tikanga paahitanga ka taea e koe te manatoko i a koe anō, ko te nuinga me ngā taputapu kore utu. Paahitanga katoa ia hauwhā; paahitanga kua whakaritea i muri i ia huringa kaupapa, ia papaaho anō, ia whakatika papatipu rānei.

Ko te raupapatanga te tikanga: ka āraia e ia paparanga ngā mea kei raro iho. He whakapaipai te hoahoa tino pai i runga i te whārangi kāore he taupū. Mahi mai i runga ki raro, kati te whakakanapa i ngā paparanga o raro i te wā e kore ai e pai te paparanga o runga.

Papa 1 — Te Āheitanga ki te Tāurangi (tirohia 1–4)

Kāore he noindex tūpono. Tirohia te pūtake ( tīkina mai rānei hei Googlebot ) i runga i ō whārangi moni: kāore he meta robots, he X-Robots-Tag rānei kei roto he noindex. Ko te pepeke hangarau e mutu ai te mahi; ka tukuna tonutia mā roto i ngā whakahoutanga kaupapa me ngā pana whakaaturanga. ( Te tikanga o ngā tohutohu .)
E 200 ngā whārangi matua e whakahokia mai ana. Ehara i te 302 mekameka, ehara i te tauira ngohengohe-404. Ka tukuna te mōrahi o te kotahi peke.
Kāore a robots.txt e aukati i tetahi mea e tika ana kia tūnga. Kāore hoki e taea e te whārangi kua aukatia te whakaatu i tana noindex — he mahi rerekē te aukati me te tango i te index ( robots guide ; generator ).
Ka whakaatuhia e te Search Console ngā whārangi kua whakarārangihia. Pūrongo whārangi → ō URL moni i roto i te "Kua Whakarārangihia", ā, ka whakamāramahia ngā take katoa o te whakakorenga i runga i taua pūrongo, kāore e warewarehia. ( Tatūnga GSC .)

Papa 2 — Te māramatanga ngokingoki (tirohia 5–9)

Kotahi te tohutoro-whaiaro mō ia whārangi ; ka taea te whakaū i ngā momo me ngā tawhā ki te URL ma ( ngā tikanga ihirangi tāruarua ).
Mahere pae kua oti, kua ma — ko ia whārangi taupū e tomo mai ana, ko ia whārangi whakawhiti/404/kāore i taupūtia e puta atu ana, kua tukuna ki roto i te GSC ( aratohu mahere pae ).
Kāore he whārangi pani — ko ngā mea nui katoa ka taea te toro atu mā roto i ngā hononga ā-roto, arā, i roto i ngā pāwhiri e toru o te kāinga.
Whakarerekē i te akuaku — kāore he mekameka i tua atu i te kotahi peke, kāore he koropiko, ā, ko ngā URL kua mutu me ngā hononga taumai 301 ki tētahi wāhi e tika ana ( whakahokinga mai ).
hreflang tika mēnā he maha ngā reo — takirua ahunga-rua, taunoa-x, whakaurunga-ā-koe ( aratohu hreflang ).

Papa 3 — Te Whakatakotoranga (tirohia ngā tirotiro 10–11)

Kei roto ngā ihirangi i te HTML mata. Tikina tētahi whārangi matua i te mea kei roto a Googlebot : taitara, H1, tuhinga tinana, me ngā mōhiohio hua, kāore he JavaScript. Mena he anga te tiki mata, ka āta tātaitia koe e Google, ā, kāore rawa ngā ngoki AI ( ngā whakatikatika SPA ).
Kotahi te H1, he rākau pane tika, he hononga HTML tūturu (ngā tohu punga, ehara i te kaiwhakahaere pāwhiri JS) mō ngā mea katoa e tika ana kia whaihia e ngā ngokingoki.

Papa 4 — Mahi (tirotiro 12–14)

Ka tukuna e Core Web Vitals ngā raraunga mara — LCP < 2.5s, INP < 200ms, CLS < 0.1, i te wāhanga kaiwhakamahi tūturu o PageSpeed Insights, pūkoro tuatahi.
Te rahi me te kōpeke o ngā whakaahua — ngā whakatakotoranga hou, ngā ine kua whakapuakina (koinei te nuinga o ngā CLS), te uta-mārie i raro i te kopaki anake.
HTTPS i ngā wāhi katoa — kotahi te kaupapa matua+kaihautū, ngā momo http me www e uru ana ki roto.

Papa 5 — Raraunga hanganga (tirohia 15–16)

Kauwhata mō ia tauira e tika ana — Hua+Tuku mō ngā hua, Tuhinga mō ngā pou, Rārangi Paraihe puta noa i te pae, Whakahaere kotahi — me te whakamana i roto i te Whakamātautau Hua Whai Rawa ( aratohu kauwhata ).
Ka ōrite te kaupapa ki te whārangi e kitea ana. He rite tonu ngā utu, te wātea, me ngā whakatauranga i roto i te JSON-LD ki ngā mea e kitea ana e te tangata; ka whiwhi mahi ā-ringa te nekehanga.

Papa 6 — Te paparanga AI-crawler (tirohia ngā tirotiro 17–20)

E whakaaetia ana ngā ngokingoki AI i roto i te robots.txt — GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended — mēnā kei te hiahia koe ki te noho i roto i ngā whakautu AI ( ko te whakatau, e ai ki te tautohetohe ).
Kua whakaputaina te llms.txt ki te pūtake, e whakarārangi ana i ō whārangi ka taea te whakahua ( kaihanga + aratohu ).
Ka taea te tango i ngā whakautu mai i te HTML mata — ka tuwhera ngā whārangi matua me tētahi whakautu tika e rua ngā rerenga kōrero; kei roto i ngā poraka FAQ te kaupapa FAQPage ( te kaupapa AEO ).
Me whakamana kia taea e ngā miihini AI te tiki i a koe — mā te tiki a Googlebot-UA e whakahoki mai he whārangi wero CDN hei utu mō te ihirangi, ko te tikanga kei te kai kino tō tirohanga AI i tō parenga karetao.

Te whakahaere pono

Ā-ringa, ka pau te ahiahi mō te urunga me te puranga kore utu: GSC + te tauira + PSI + Whakamātautau Hua Whai Rawa. I te tauine rarangi pukapuka, ko ngā tirotiro te haurua ngāwari, ā, ko ngā rau o ngā whakatikatika mō ia whārangi te pakitara — koinei te haurua ka aunoatia e RankEngine mō Shopify : ka whakahaerehia ēnei tirotiro puta noa i ia hua, kohinga, me te whārangi tonu, kātahi ka whakamahia me te manatoko i ngā whakatikatika mā te API. Ahakoa pēhea, he rite tonu te kaupapa: arotake i te huringa, aroturukihia i ngā wā katoa, kaua rawa e whakakanapahia te paparanga 5 i te wā e rere ana te paparanga 1.

Ngā pātai e pātai pinepinetia ana

He aha ngā mea kei roto i te SEO hangarau?

Ngā mea katoa e whakatau ana mēnā ka taea e ngā miihini te tiki, te whakaatu, te mārama, me te whakawhirinaki ki ō whārangi — he rerekē ki tā ngā whārangi e kīia ana. E ono ngā paparanga: te āheinga taupū (ka taea te ngokingoki me te taupū), te mārama o te ngokingoki (ngā tohu, ngā mahere pae, ngā tārua), te whakaatu (kei roto i te HTML ngā ihirangi), te mahi (Core Web Vitals), ngā raraunga hanganga (kaupapa), me — he mea hou mai i te tau 2024 — te urunga ki te AI-ngokingoki (ngā ture karetao, llms.txt). Ka whiwhi te ihirangi i ngā whakatauranga; ka whakatau te SEO hangarau mēnā he tika te ihirangi.

He aha ngā arowhai hangarau SEO tino nui?

I roto i te raupapa matua: kāore he noindex tūpono i ngā whārangi moni, ka whakahokia mai e ngā whārangi matua te 200, ā, kei roto i te mahere pae, kotahi te mea e tohutoro-whaiaro ana mō ia whārangi, kei roto ngā ihirangi i te HTML mata (ehara i te JavaScript anake), ā, kei ngā wāhi katoa te HTTPS me ngā tukunga ma. He nui ake te tūnga o te noindex tūpono i ngā take katoa i roto i te kino-mō-ia-paita - ka taea e te tohu meta kotahi te tango katoa i tētahi whārangi mai i a Google.

Kia pēhea te auau o taku whakahaere i tētahi arotake hangarau SEO?

He whakamātautau katoa ia toru marama, me te tirotiro whai take i muri i ia huihuinga morearea: te hurihanga kaupapa, te tauira rānei, te whakahou i te tūāpapa, te tāutanga taupānga e pā ana ki te upoko, te hurihanga URL papatipu, te nekehanga rohe rānei. Ko te nuinga o ngā take hangarau kino (te kore taupū i panaia ki te whakaputa, ngā tohu kua pakaru) ka tukuna i te wā o ngā huringa, ehara i te mea āta haere - arotakehia i runga i te huringa, aroturukihia tonutia.

He mea nui anō hoki te SEO hangarau mō te rapu AI?

Heoi anō, mēnā he mea anō. Ko te nuinga o ngā ngokingoki AI (GPTBot, ClaudeBot, PerplexityBot) kāore e whakaatu i te JavaScript, nō reira kāore e kitea ngā ihirangi e ngaro ana i te HTML mata ahakoa ka whakaatuhia e Google i te mutunga. Ka pānuihia hoki e rātou te robots.txt, ka whakaute i ngā tikanga noindex, ā, ka whakamahia te kaupapa hei mārama. E ono ngā paparanga e whai mana ana, me te tāpiri tuawhitu: llms.txt me te AI-crawler e āhei ana.

Ka taea e au te whakahaere i tētahi arotake hangarau SEO mō te kore utu?

Ae, ko te kaupapa matua: Ka hipokina e te Search Console te mana taupū, ngā mahere pae, me ngā Core Web Vitals; ka whakaatuhia e te tauira Googlebot te nui o ngā mea ka riro i ngā ngokingoki mō ia URL; ka inehia e te PageSpeed Insights te mahi; ka whakamanahia e te Whakamātautau Hua Rauemi a Google te kaupapa. Ka tāpirihia e ngā ngokingoki utu te tauine (ia URL i te wā kotahi) kaua ki ngā mōhiohio rerekē - ā, ka tāpirihia e ngā taputapu toa-taketake te whakatikatika.

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