What is link reclamation?

Recovering link equity you have already earned but are not receiving: backlinks pointing at pages that now 404, links lost when a URL changed, and brand mentions that never included a link. It is the cheapest link building that exists because the hard part — someone deciding to reference you — already happened; you are just repairing the plumbing.

Why is link reclamation better ROI than building new links?

New links require convincing a stranger to cite you — low hit rates, real outreach cost. Reclamation starts from links that already exist: redirecting a dead URL recovers its inbound equity with zero outreach, and asking someone who already mentioned your brand to add a link converts at far higher rates than cold pitching. Same benefit, fraction of the effort.

How do I find backlinks pointing to broken pages on my site?

Two free routes: Search Console → Links → Top linked pages, cross-checked against which of those URLs still resolve; or a free-tier backlink checker (Ahrefs/Moz/Semrush) filtered to 404 targets — Ahrefs calls it "Best by links" with a 404 filter. Every 404 with referring domains is equity leaking; a 301 redirect to the closest live page recovers it.

How do I find unlinked brand mentions?

Search your brand name (and product names, founder name, misspellings) in Google with -site:yourdomain.com, plus a mention-monitoring tool if you want alerts. Every article that names you without linking is a warm outreach target: a short, friendly note asking for the link converts well because the author already chose to mention you.

Does redirecting a dead page really recover its link value?

Substantially, yes — Google has said 301s pass PageRank, and a redirect to a closely relevant page preserves most of the equity. Redirecting everything to the homepage works poorly (treated as a soft 404 when irrelevant); match each dead URL to its nearest living equivalent instead.

Aratohu

Te Whakahokinga Hononga: Whakahokia Ngā Hononga Kua Whiwhihia e Koe

I whakaputaina i te 2 o Ākuhata, 2026 · 7 meneti te roa o te pānui

Whakautu tere: mā te whakahokinga mai o ngā hononga ka whakahokia mai te mana o ngā hononga kua riro i a koe i roto i ngā nekehanga e toru — te tuku 301 i ngā URL mate kei a rātou tonu ngā hononga hono e tohu ana ki a rātou, te whakatika, te whakakapi rānei i ngā āhuatanga pakaru o waho i nekehia ai ō ihirangi, me te huri i ngā whakahua waitohu kāore i honoa ki ngā hononga me te tono hoa. Koinei te mahi hononga ROI teitei rawa atu e wātea ana nā te mea kua oti kē te wāhanga uaua (te whiwhi i te tohutoro).

Mō tētahi pae tukutuku kua neke atu i te tau — inā koa mō ngā toa, kei reira ngā hua ka mutu, ā, kei te huri haere tonu ngā kakau — tata tonu te turuturu o te moni whiwhi mā roto i ngā 404 me ngā whakahuatanga kāore i honoa. Ko te utu mō te whakahokinga mai he ahiahi, ā, kāore he pūkenga tuku kōrero. Ko te tukanga, i runga i te raupapa o te utu:

1. Tukuna ngā whārangi mate kei roto tonu ngā hononga whakamuri

He maumau mana te kimi hononga katoa i runga i tō pae tukutuku, ā, inaianei ka whakahokia mai he 404. Ko te kimi i aua hononga mō te kore utu:

Papatohu Rapu → Hononga → Ngā whārangi hono o runga. Kaweake i te rārangi, tirohia ko ēhea URL e whakatau tonu ana. Ko te mea e 404ing ana me ngā hononga o waho he whainga.
Te taumata kore utu o tētahi kaitirotiro hononga-muri (Ahrefs, Moz, Semrush): tātarihia ngā whārangi e honoa nuitia ana o tō rohe mā te tūnga HTTP 404. Ka hipokina e te aratohu kimi hononga-muri te ara tika o ia taputapu.

Mō ia URL mate-engari hono, tukuna he tukunga 301 ki te URL ora tata rawa atu - te hua whakakapinga, te tuhinga whai muri, te kohinga matua. Ehara i te whārangi kāinga: ka kiia ngā tukunga whārangi kāinga papatipu he 404 ngohengohe, ā, he iti noa iho te pānga. I runga i a Shopify, ka noho te mahi katoa i roto i te mata kotahi ( aratohu tukunga ), tae atu ki te kawemai CSV papatipu mō ngā horoinga tauine-putumōhio i muri i te whakahounga o te tūāpapa.

He turuturu motuhake ki te toa e tika ana kia tirohia: ngā hua kua mutu te tuku i ngā hononga pāpāho, i ngā hononga wānanga rānei . Mā te muku i tētahi hua ka whakamate puku i tana URL; mēnā he hononga tāuru, tukuna tōna ingoa ki te uri, ki tana kohinga rānei i mua i te memeha haere o te moni whiwhi.

2. Tahurihia ngā whakahuatanga waitohu kāore i honoa

I tuhituhi tētahi mōu, ā, kāore i hono atu — kei reira te tohutoro, kāore te ara pāwhiri. Te kimi i a rātou:

Kimihia tō waitohu, ingoa hua, me te kaiwhakaū i runga i te Google me te tāpiri i te -site:yourdomain.com ; haere i ngā whārangi tuatahi o ngā hua.
Whakatūria he matohi whakahua kore utu (he Google Alerts te iti rawa) kia puta aunoa ai ngā whakahua ā muri ake nei.

Ko te whakapā atu te īmēra māmā rawa atu i roto i te SEO nā te mea kua whiriwhiria kētia koe e te kaituhi: mihi atu ki a rātou, tuku atu i tētahi tāpiri whai hua ("mēnā he āwhina, kei te… te taputapu kore utu"), ā, pātai atu mō te hononga. Kāore e hiahiatia he tauira-o-ngā-tauira - e rua ngā rerenga kōrero mai i te tangata tūturu e pai ake ana i te aunoatanga i konei.

3. Whakatikahia ngā hononga ihirangi kua nekehia

Ina hanga hou koe — te whakahou i ngā tuhinga o te blog, te whakaingoa anō i ngā kohinga, te huri i ngā rohe — ka tohu tonu ngā hononga o waho ki ngā ara tawhito. Ko te whakatikatika he rite tonu ki te kaupapa 301 i te taahiraa 1, me tētahi tikanga matatau: kaua rawa e whakaingoa anō i tētahi URL he hononga tāuru me te kore e tukuna tōna tukunga anō i taua manawa anō. Ka whakauruhia tēnei ki roto i te tukanga huringa e te rārangi arowhai hangarau kia mutu ai te mahi whakaora i te mea he mahi horoi ā-tau, ā, ka noho hei mahi koretake.

Me waiho hei porowhita, kaua hei kaupapa

Ka memeha haere te whakahokinga mai hei rarangi mahi nā te mea kāore he tangata e mātakitaki ana i ngā turuturu. Tekau meneti te roa o te putanga o ia marama: tirohia ngā 404 hou kei a rātou ngā rohe tohutoro, tirohia ngā whakahua waitohu hou, tukuna ngā whakawhiti me ngā pātai rerenga rua. Ka aunoa a RankEngine i te haurua kimi mō ngā toa Shopify — ka aroturukihia ngā hononga whakamuri , ka tohu i ngā 404 e rere ana i te ao tūturu, ā, ka whakahaere i ngā whakawhiti mā te Shopify API — ka waiho ko te īmēra tangata anake hei tuhi. I te taha o te pukapuka mahi hanga hononga mō ngā hononga hou-kuputuka, ko te whakahokinga mai te papa e whakakaha ake ai ngā mahi a ngā mana whakahaere katoa, kaua ko te turuturu.

Ngā pātai e pātai pinepinetia ana

He aha te whakahokinga mai o ngā hononga?

Te whakaora i te tika o ngā hononga kua whiwhi kē koe engari kāore anō kia whiwhi: ngā hononga whakamuri e tohu ana ki ngā whārangi kua 404 inaianei, ngā hononga i ngaro i te wā i huri ai te URL, me ngā whakahuatanga waitohu kāore i whakaurua he hononga. Koinei te hanga hononga iti rawa te utu e wātea ana nā te mea kua tupu kē te wāhanga uaua - tētahi e whakatau ana ki te tohutoro i a koe; kei te whakatika noa koe i te paipa wai.

He aha te take he pai ake ai te ROI o te whakahokinga mai i ngā hononga i te hanga hononga hou?

Me whakatenatena te tangata tauhou ki te whakahua i a koe ki ngā hononga hou — he iti ngā reiti pānga, he utu toro atu tūturu. Ka tīmata te whakahoki mai i ngā hononga kua tīariari kē: mā te tuku anō i tētahi URL mate ka whakahokia mai tōna moni tāuru me te kore toro atu, ā, mā te tono ki tētahi kua whakahua kē i tō waitohu kia tāpirihia he hononga ka nui ake te huringa i te tuku matao. He rite tonu te painga, he wāhanga iti o te kaha.

Me pēhea taku kimi i ngā hononga hono e tohu ana ki ngā whārangi pakaru o taku pae?

E rua ngā ara kore utu: Papatohu Rapu → Hononga → Ngā whārangi hono o runga, ka tirohia anō ki ēhea o aua URL e whakatau tonu ana; he tirotiro hononga whakamuri taumata-kore utu rānei (Ahrefs/Moz/Semrush) kua tātarihia ki ngā whāinga 404 — e kiia ana e Ahrefs ko "Pai rawa atu mā ngā hononga" me te tātari 404. Ko ia 404 me ngā rohe tuku e turuturu ana te tika; mā te tukunga 301 ki te whārangi ora tata rawa ka whakahokia mai.

Me pēhea taku kimi i ngā whakahuatanga waitohu kāore i honoa?

Rapua tō ingoa waitohu (me ngā ingoa hua, te ingoa o te kaihanga, ngā hapa tuhituhi) i roto i a Google mā te whakamahi i te -site:yourdomain.com, me tētahi taputapu aroturuki-whakahua mēnā e hiahia ana koe ki ngā whakatūpato. Ko ia tuhinga e whakaingoa ana i a koe me te kore e hono atu he whāinga whakapā mahana: he pai te hurihanga o tētahi reta poto, hoahoa e tono ana mō te hononga nā te mea kua whiriwhiria kētia koe e te kaituhi.

Mā te tuku anō i tētahi whārangi mate ka whakahokia mai anō tōna uara hononga?

Ae, he pono - kua kī a Google ka eke ngā 301 ki te PageRank, ā, mā te tuku atu ki tētahi whārangi e tata ana ki te whārangi e tika ana ka tiakina te nuinga o te moni whiwhi. Kāore e pai te tuku atu i ngā mea katoa ki te whārangi kāinga (ka kiia he 404 ngohengohe ina kore e tika ana); engari me taurite ia URL mate ki tōna URL ora tata.

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